Confessions of an Introvert

I am, by nature, on the introverted side of the scale. Many coaches tell me that is true for them as well. Introverts find marketing more difficult than extraverts. At least, that is what they may expect. After a career of building a thriving executive coaching business from nothing, I’d like to do a little myth busting by sharing some stories. Introverts can be great marketers. Let’s review what introvert means. It simply means that we “refuel” by having time to ourselves. Big social gatherings are not our preferred evening out. We like time at home, or with a small number of friends. We are likely to be introspective, a good trait for a coach. (A coach without self-awareness is a disaster.) Introvert does not mean that we lack social skills. We are able to establish rewarding, deep relationships with people. We just don’t have to be with them all…