No One Gets Coached Until You Make a Sale
But if you are like most people in the helping professions, you HATE the notion of selling. Well, if you want to have a successful coaching business, you’ll have to get over it. The ideas in this blog post will take most of the pain out of the process. Give yourself, and selling, a chance. Recall from the previous post that selling can be defined as a negotiation process in which you and your client organization agree to “Terms of Engagement” that are mutually agreeable and beneficial. Keep that definition in mind as we work through your sales issues. Attitude: Stop looking down your nose at sales people! (It’s discriminatory at best.) Are there some bad-apple sales people? Sleazy, unethical, greedy, emotionally manipulative? Yes. Are there bad-apple coaches? Sleazy, unethical, greedy, emotionally manipulative? Yes. That said, we need to recognize that both sales and coaching are essential functions in our…