Here’s a fictional but realistic story that illustrates what coaching for EQ can look like. Jim knew marketing like nobody’s business. Not only did he have a natural flair, he worked hard to master his craft. Promotions followed achievements like night follows day. But the promotion that nearly did him in was the one that gave him a staff to supervise. His company made a classic mistake, i.e., believing that because Jim was technically skilled, he must be competent to supervise others in his area. Sadly for Jim, the skills required to create killer marketing programs are not the skills required to elicit creativity, cooperation, and dedication from others. Jim had never held a leadership position. With no training to guide him, he did what came naturally. For him that was to use a pacesetter style, an unfortunate choice. Pacesetters demand that everyone perform at the leader’s level. Failure to…