Job Description for Executive Coaches

Leaders’ jobs are confusing, and pretty much impossible. They must do them anyway, and do them with apparent confidence. What makes leadership so hard? Consider the job description. Wanted: Leader who can Align people who have different ideas and skills to a common purpose. Select the right people, and put them in the right positions, so that they can accomplish that purpose. Catch people being successful. Have difficult conversations when things go wrong. Inspire Build relationships that engage followers. Understand how organizations work. Understand their business and all its component parts. Manage the myriad emotions that followers bring, arising from followers’ experiences with past leaders. Have self-awareness regarding their own emotions, and how they impact others. Have enough resilience to bounce back from mistakes and unfair criticisms. There is more, but you get the picture. Leaders need you, and it’s no wonder! But let’s be clear about what they do…

What Do You Do?

Every coach has to build a book of business, a fancy way of saying you have to get clients who will pay you for your services. So how do you do that?  Building a book of business takes two steps, marketing and selling. Marketing involves letting people know that you have something to offer, what that something is, and why they should want it (in other words, how it can help them). Selling is closing the deal. Let’s talk about marketing this time. Or really, marketing prep. Marketing probably makes you think about websites, Google ads, and other forms of communication. But that’s the wrong starting point. Those things are all about getting your message out. But first you have to know what that message is. What do you want potential clients to know that will make them want to come to you? To begin to find out, answer this…