Building a Successful Coaching Business
So, you want to be in the coaching business. Excellent! The world needs more coaches. You’ve probably been working at building your coaching chops – reading, taking training, joining professional associations, etc. You’ve been building your SME (subject matter expertise). It’s not enough. Why do 50% of businesses fail within their first five years? it’s not because the owners didn’t have SME. It’s because they didn’t know the business part. Among other things, coaches need to learn to market and sell their services. Remember, no one gets coached until you make a sale! But wait! Most people who like to coach hate marketing, and are terrified of selling. Fortunately, these barriers can be overcome. It just takes some learning, a plan, and perspective. Let’s get that done. We’ll begin by defining marketing and sales: Marketing is simply letting the right people (your target markets) know that your business exists, and…